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This isn’t a question.

It is the rest of a sentence you need to be able to say.

___________ is who doesn’t care. And here is a tip, there will be more people who don’t care than people who do. Most people in the world don’t wear watches, most people in the world have never walked into a Starbucks, most people in the world have never worn Nike shoes.

But the watch, fancy coffee and high-dollar shoe industries are doing just fine.

Your thing should only be for a few people.

But make it the best thing for those few people.

And don’t try to change the minds of people who don’t care.

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Copyright 2017. John Henderson.org

535 West Garden Ln.

Snowflake Az 83937

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