Influence and Bill Clinton

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Bill Clinton said, “Running a country is a lot like working at the cemetery. There’s a lot of people under you, but no one is listening.”

Are you counting your success by the number of people on your email list, the number of shares your post gets, the number of likes you got or. . . .the number of people listening to you.

A huge email list, with no engagement means nothing.

Two clients paying $65,000 a year to listen to your advice means you can quit your job.

Stop counting arbitrary numbers, count how many people are listening.

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