You’ve seen the ads. These shoes are x amount lighter, x times more cushiony or can spring over a goal post on a football field- buy now and save. You are automatically interested, thinking, for a minutia that you could really use lighter, cushionier and springier shoes. Then your common sense sets in. “Why in the world would I want my shoes to spring over a goal post on a football field?”
Doing the Math
Imagine for a minute that you do the math on these claims. You want to be an informed consumer before you buy running shoes to make you faster. You determine the extra .04 ounces of weight loss in the shoes is equal to the weight of about a half a peanut!
You scream with frustration! “Argh, these stupid marketers are just playing with my mind!” Math says that if you simply cut one peanut out of your diet every day, you’ll be twice as fast as any Bozo that buys these shoes.
The Math is Wrong
But math is wrong. When it comes to the science of improvement, of personal growth, there is a factor that math can’t measure.
Math can’t measure your mindset.
Math can’t measure your focus.
Math can’t measure your effort.
Math can’t measure the idea that you have in your head the morning after you buy the expensive, springy shoes that tells you just how fast and springy your run will be this morning.
Math can’t formulate how much more you will try to prove that the shoes made you faster, which will cause you to, try harder, burn more calories, lose weight and yes, eventually get faster.
The shoes don’t make you faster, but the idea of the shoes do. The idea that you must prove to your friend that these shoes were a good investment, forces you to go faster. The thought that you are a logical spender causes you to grit your teeth and push up the same hill that, yesterday you slogged up the side of.
So do lighter, cushionier, springy running shoes make you faster?
The answer is no, mathematically they don’t.
Until you buy them.