Charging

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Your price tells part of the story of what you do.

Fletcher Capstan Tables make a beautiful round table. At the push of a button this table begins to spin. As it spins the pieces come apart and more gorgeous pieces of wood insert themselves in place and a larger, still round table is automatically created. Watch it here. This table is amazing. It has all of the elements of a luxury item, including the price.

$150,000

“But that’s way too much for a table,” you say. And you are wrong.

Because what people buy when they buy the Fletcher Capstan table is a table, that their friends don’t have, that will impress other people, that has a story about how expensive it is.

They want to spend $150k on a table, and Fletcher has given them a reason to do it.

Your price is as much a part of your marketing as your Facebook ad. Make sure that you aren’t selling a quality product cheap or a cheap product for way too much, but also make sure that your customer likes how much they spend on your thing.

People with lots of money buy what you do and people with little money by what you do.

Choose which off those groups you deal with by setting the right price.

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