You will completely change your influence, once you understand heuristics. Heuristics A huge portion of potential influencers spend mountains of time finessing their message, campaign or product, and less time developing the personality of the influencer...read more
Jonathan Freedman, psychological reactance is a very popular term in the anti-child-spanking community of parents. If you dig into the research behind the movement you will find his name. You will also find this study cited repeatedly. Freedman didn't...read more
David Hawkins In June of 1957 a young Mike Wallace was broadcast into the homes of America. The white smoke drifting up from his cigarette bore a stark contrast to the black background behind him, and the colorless video accentuated the contrast even more....read more
"John has quickly become our favorite speaker!"
Yavapai County Juvenile Probation
"Best I've ever seen!"
"I wish we could take people like John and mine them for what they know!"
New York Times Bestselling Author